Unfortunately for Spotify, they do not possess any proprietary purchase data, which will limit its ability to algorithmically target. For the same reason, some companies are having great success with Amazon’s ad platform (Amazon holds a fair amount of proprietary purchase behavior they can use to make lookalikes). But when Facebook was able to incorporate purchase data into their algorithms, lookalikes became vastly better than any other targeting method. When Facebook launched lookalikes, it was a poor substitute for micro-targeting via interests. What key element is still missing? The ability to build predictive lookalike audiences. You might be listening to the Joe Rogan Experience today, but if I know you were listening to the MarTech podcast yesterday, then I can target you with marketing technology ads on Rogan’s show. Marketers can target interests with greater precision. They know what the listener has listened to in the past. Spotify will begin selling ads in September through a partnership with PMM, which has a long track record of representing Rogan’s ad inventory. These granular details offer even better geo-targeting than Facebook Spotify can track the user’s location, as well as their billing address, and other places where they spend their time. 3 min read Joe Rogan believes the backlash over his Spotify -exclusive podcast The Joe Rogan Experience is a political hit job.Now marketers can pay based on a more accurate number of ads heard, rather than total downloads. Plus, Spotify could track if the ad was heard (or skipped). They know when the listener played the podcast. Spotify reportedly paid Joe Rogan at least 200 million to commit to podcasting on the platform exclusively for three and a half years, according to a New York Times report.
I made the case that Howard Stern is making 90 million a year when he could be making 2-3x that by cutting out the middle-man and doing a subscription podcast. Now marketers can target based on demographics. A while back, I wrote a post about how Howard Stern is getting ripped off by Sirius. And if Netflix’s audience continues to increase, they can afford to licence or create even more content, which makes their product better, which attracts more subscribers ad infinitum (or at least until they run out of humans who want to watch premium long-form video). Regardless of their margins today, they can “grow into profitability” just by acquiring more customers. As Netflix grows their subscriber base, the cost to produce a given amount of content remains unchanged.
They have very high fixed costs - paying licence fees for content from other studios as well as producing their own original content - but very low variable costs.
JOE ROGAN SPOTIFY ADS FREE
Aside from a 30-day free trial, there are no (legitimate…) ways to enjoy Netflix for free. The Netflix model is straightforward: the company hosts a platform of video content and they charge customers a monthly fee to access that content. When Rogan contracted Covid-19 in September, he told his 14.6 million Instagram followers he’d taken a drug cocktail that included the drug ivermectin, which the Food and Drug Administration advocates against as a treatment for Covid-19.Netflix and Spotify both stream media, but with two very different business models. Peter McCullough, spreading unsubstantiated claims relating to the pandemic, artists Neal Young, Joni Mitchell and others have removed their music from Spotify in protest.
In response to Rogan’s various guests, like Dr. Last month, Spotify added a Covid-19 content warning to Rogan’s show after he and the company faced criticism for promoting misinformation about the Covid-19 pandemic and vaccines.
Key BackgroundĮk released an internal apology letter to its employees last week after older clips of Rogan using racial slurs and other derogatory language resurfaced online, though Ek maintained the company would not be removing Rogan from its platform as “silencing Joe is not the answer.” Spotify removed 113 episodes of Rogan’s podcast from its platform earlier this month-by Rogan’s own decision after consulting with Spotify, according to Bloomberg-with all but one of the episodes airing before the Covid-19 pandemic began. Neither Rogan nor Spotify immediately responded to Forbes’ request for comment on the report. JRE MMA Show 143 with Sean Strickland - The Joe Rogan Experience Podcast on Spotify Home Search Create your first playlist Its easy, well help you Create playlist Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads.
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